Beyond the Home Show – 3 Events You Need to Be At
When it comes to event marketing for remodelers, it pays to think outside of the box. After all, Home and Garden Shows are great, but everyone knows that they’re great. You’re in a room full of competitors! Here are some event ideas to help you break new ground, putting you in touch with potential c...
Continue readingRemodel Your Business with a New Product Line
Think about why Home Depot sells candy. Home Depot is not a candy store – but, after a bit of thinking, they realized that the folks who buy construction hardware are also on the market for candy, and Home Depot already had all of the talent and infrastructure they needed to exploit that market open...
Continue readingFour Sites for Contractor Reviews
As a contractor, your single most valuable asset is your reputation. Think about it – whether you install roofs, replacement windows, or new vinyl siding, your service is probably the biggest purchase your customer will be making this year. With the size of that investment, your potential customer...
Continue readingAngie’s List is Free Now – Here’s How to Win Sales from It
Angie’s List has always been a blessing and a curse for remodelers. On the one hand, it gave you access to legitimate customer reviews, without using a suspicious filter like Yelp. On the other hand, Angie’s List had only allowed paying subscribers to access those trustworthy reviews. That policy wa...
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