Angie’s List has always been a blessing and a curse for remodelers. On the one hand, it gave you access to legitimate customer reviews, without using a suspicious filter like Yelp. On the other hand, Angie’s List had only allowed paying subscribers to access those trustworthy reviews. That policy was restrictive, since no more than 1.5% of homeowners were paying subscribers.
Big news from last week flips the balance on its head – Angie’s List, which has been struggling along with low subscribers for years, announced that it will now be free to read and write reviews. This will lead to a sharp uptick in Angie’s List users and make the Angie’s List platform an important part of any remodeler’s marketing efforts.
Here is what you need to do to take advantage:
- Make a free account, like you were a customer. See what your customers will see. Look at your best, most forward-thinking competitor. Find their account. See how many reviews they have, and see what sort of specials they are offering.
- Add a sharp and personal blurb for your business. Take the time and write out a bit about your company, like how long you’ve been in business and how many jobs you have installed. Include several photos, to let customers know they’re dealing with a reputable company in their home.
- Request reviews from happy customers. Take a handful of customers where you know you knocked it out of the park, and ask them to review you. This will start your reviews process out on the right foot.
Everything a prospective customer needs to buy from you – contained in a review.
With the right content and the right reviews on your Angie’s List page, you can use this review site as a lead-driving marketing channel. You need to be thinking about reviews beyond Angie’s List, as well. If you have glowing reviews on 5-10 sites, then you are on the right track.Thinking about adding windows & doors to your lineup or starting your own business? Click here to learn more about EcoView as a partner.
If you don’t have the time to request that many reviews, you should think about automating the process. We believe in the business value of a strong reputation, so much so that we set up each of our EcoView Windows partners with a review request system. That includes software to automatically request reviews from all jobs they install.
If you’re interested in a conversation about adding windows and doors to your product lineup or starting your own window installation business, shoot me an email at firstname.lastname@example.org . As the replacement window manufacturer at the forefront of product development and marketing, we can set you up with the tools and systems you need to succeed in a new business line.