The saying goes that a picture is worth a thousand words, but how does that relate to the remodeling industry? When it comes down to it, customer trust starts with visual impact—whether they are scrolling through a website or checking out galleries of past home improvement projects.
Although quality reviews and word of mouth advertising are cornerstones of marketing your remodeling business, having exceptional photos of your company’s projects can be the instant boost you need to grab the attention of your market-base. With beautiful photographs, the customer can visualize your work as an experience instead of just an abstract concept, and when they start on that train of thought, they will automatically begin imagining your work in their homes.
Qualities of a Good Remodeling Photo
The first step in using the power of photography to grow your remodeling business is understanding exactly what makes a photograph “good”. Poor quality pictures can have a negative effect on your customers and cause them to walk away from your gallery with a less than ideal first impression of your workmanship and professionalism.
Consider the following factors when planning photography that draws in your intended customer:
- A Focus on the Details: Your customers are looking for more than just pretty windows or an open layout—they are examining the details of the picture to get an understanding of how meticulous and skilled your contractors are.
- Wide Range of Products: Sure, you might have a hundred window styles and vast selection of colors and finishes available, but how will your customer know that if you don’t give them a versatile experience through numerous photographs?
- Overall Design: Detail-oriented photographs are necessary, but it is also important to have wide-angle shots that give a full view of the impact of your remodeling work. When a home looks beautiful in a picture, the customer begins to want that same style in their property.
There are countless marketing strategies for drawing in customers and earning their trust, but pictures speak louder than words! By showcasing your products through high-quality photos that demonstrate your skill and attention to detail, the customer will begin imagining those products in their own home—and you’ll be one step closer to securing another remodeling project.
At EcoView Windows & Doors, we know the value of beautiful remodeling photography, and we want you to succeed in successfully growing your business. That’s why we offer the resources you need to take the first step in earning the trust of your customers through quality photographs. To learn more, give us a call or send us a quick online message now.
Click here to request information on carrying EcoView products or give Daryl Phillips a quick call at (855) 621-1616.