In remodeling, your reputation is your most important asset. When you are improving your customer's home, you are also improving their most valuable possession. Your work keeps their family comfortable and safe. To earn a customer's trust with that huge responsibility, you have to really stand out!
One way to make it happen is with reviews online. With a few words, your past customers can announce to the world that you took care of their home. There is only one problem: most customers won't review you, just because life gets in the way and they forget to.
Here are 3 techniques to earn more reviews, all which will help you book more sales.
1) Ask for feedback.
Some remodelers are nervous about asking customers for feedback, as they are worried that they will sound unprofessional. Here's the core of the issue. Whenever your customer buys something online, a new app for their phone or a gizmo on Amazon, they are asked to leave a review. Requesting reviews has become a standard business practice, so be sure to take advantage!
Customers will review you on the details - like leaving the jobsite as clean as you found it!
2) Ask again if no response.
Many people are discouraged when they ask for a review, and then don't get one. No big deal. This is a game of chance. Most customers you ask do not write reviews. Many will review you, though! So keep trying. You may need to send a couple reminder emails to get the best response.
3) Reward your customers.
We've seen great response from review requests with a gift attached. Your customers want to help you out, but you need to stand out to catch their attention for a moment. A simple "customer appreciation raffle" for reviewers is a great way to win a moment of their time!
We get 4 or 5 times as many reviews when we offer a reward versus just asking as a favor.
Now you have the info you need to hit the ground running with a great reputation this year. Make sure that every team member at your company is giving customers 5-star service, and then start asking for reviews. Here at EcoView America, we want our dealers to have every advantage bringing our innovative products to market.
With that in mind, we have software for you to map out each review you receive, plus templated emails to earn reviews from your happy customers. If you own a quality remodeling company and you'd like to see what you're missing, click here to request information on carrying EcoView products or give Daryl Phillips a quick call at (855) 621-1616.